CN100 — A Moving Celebration
Canadian National Railway wanted to mark its 100th anniversary in a way that broke the mold of corporate celebrations. We helped CN bring its story to the people of North America by crafting CN100 – A Moving Celebration, a massive experiential exhibit that travelled the continent by train on a planned 14-city tour. Tens of thousands of visitors experienced the vibrant, playful brand environment and learned about why CN is North America’s Railway.
CN100 CSV — BRAND
Drawing inspiration from the visual universe of the railway sector, the CN100 campaign was created to celebrate the 100th anniversary of the railway network.
CN100 CSV — TOUR
Mandat
Conception et réalisation
Direction artistique
Scénographie
Agence
Sid Lee
Client
Canadian National Railway
Date
2019